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Marketing

An Introduction

by Gary Armstrong; Philip Kotler

Synopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

Available format(s):

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Book Information

Copyright year 2013
ISBN-13 9780132744034
ISBN-10 0132744031
Class Copyright
Publisher Pearson Education Inc.
Subject Business & Economics
File Size 0 MB
Number of Pages 672
Shelf No. KM995