Media Ethics

Synopsis

Media Ethics: Cases and Moral Reasoning, Ninth Editionchallenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.