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Strategic Management

by Fred R. David

Synopsis

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Available format(s):

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Book Information

Copyright year 2011
ISBN-13 9780136120988
ISBN-10 0136120989
Class Copyright
Publisher Prentice Hall PTR
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 704
Shelf No. KH769