CB3

Synopsis

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB3 is an engaging, accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris bring a fresh perspective and exciting new approach to consumer behavior with a full suite of proven learning tools and innovative technology to help students eagerly master the material and succeed in class.CB3's streamlined introduction focuses on the core concepts and applications of contemporary consumer behavior as it's practiced today. New part cases highlight today's challenges while the most current consumer behavior statistics and contemporary examples reflect recent developments in business. New content shows students how to handle ethics and diversity as well as ever-changing demographics and cultural trends. The text covers essential consumer behavior topics through a unique, concept-driven presentation enhanced by multimedia and online resources that appeal to today's students and encourage stronger preparation and participation. Convenient chapter-by-chapter study cards for students and practical Instructor Prep cards help you transition to this new edition. The new Consumer Behavior CourseMate for CB3 brings course concepts to life with interactive learning, study and exam preparation tools that support the printed book and helps student comprehension soar. Trust the CB3 text and package to bring consumer behavior to life for your students in an unforgettable, engaging presentation focused on their needs.