BCOM

Synopsis

Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3, is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. With an approach that reads more like a business magazine than a business communication text, BCOM3 is a teaching and learning solution unlike any other. This edition of the streamlined paperback provides complete, helpful learning and teaching resources developed with the features and tools instructors like you and students requested most.This edition offers new examples, redesigned documents, and even more effective technology, such as Write Experience and CourseMate interactive online teaching and learning solution, to support the learning and teaching processes. BCOM3 combines the best of the best from proven industry-recognized authors to concise, yet complete, coverage of the business communication concepts most important for business success. You can trust BCOM3 to keep you and your students ahead of business communication's most timely developments with the book's well-balanced presentation of theory and active learning tools and supplements.