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Marketing essentials

by Farese Lois Schneider

Synopsis

GlencoeMarketing Essentialsis the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned.Marketing Essentialsalso provides teachers with all the support materials they need.

Available format(s):

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Book Information

Copyright year 2009
ISBN-13 9780078769047
ISBN-10 0078769043
Class Copyright
Publisher McGraw Hill / Glencoe
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 900
Length of Recording 50
Shelf No. JT622