Image for Meetings  Expositions  Events  and Conventions

Meetings Expositions Events and Conventions

An Introduction to the Industry

by George G. Fenich

Synopsis

TheMeetings,Expositions,Events, andConventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12,Technology in Meetings, Expositions, Events and Conventions,has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2008
ISBN-13 9780132340571
ISBN-10 0132340577
Class Copyright
Publisher Prentice Hall PTR
Subject BUSINESS & ECONOMICS;REFERENCE
File Size 0 MB
Number of Pages 544
Shelf No. JT097