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Advertising and promotion an integrated marketing communications perspective

McGraw-Hill/Irwin series in marketing

by Belch George E. (George Eugene)

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Book Information

Copyright year 2007
ISBN-13 9780073101262
ISBN-10 0073101265
Class Copyright
Publisher McGraw-Hill/Irwin
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 815
Length of Recording 71
Shelf No. HZ929