Fundamentals of selling customers for life through service

Synopsis

Fundamentals of Sellingdraws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition ofFundamentals of Sellingteaches sales the way a mentor would: with a strong, practical focus that puts the customer first.