Image for A reader in marketing communications

A reader in marketing communications

by Kitchen Philip J.

Synopsis

Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2005
ISBN-13 9780415356497
ISBN-10 0415356490
Class Copyright
Publisher Routledge
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 291
Length of Recording 18
Shelf No. HP144