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Converging media an introduction to mass communication

by Pavlik John V. (John Vernon)

Synopsis

"Take a look at the changing face of Intro to Mass Communication..".

"Converging Media" reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, "Converging Media" proposes that the majority of the process of mass communication is or is becoming digital.

“ Your book has a very up-to-date, contemporary feel to it. I think the students would really embrace this. I'm usually in that 'Oh, not another Mass Media text' category, but this one is different.” -Max Utsler, "University of Kansas"

“ The book is nicely organized to address the changes in technologies as well as content delivery.” -Jean Trumbo, "University of Missouri- Columbia"

“ I agree with the authors' organization and approach to the course. I have yet to see a text that tacklesconvergence as a theme and I am very pleased to see that Pavlik and McIntosh are doing that. I believe that the theme has been successfully carried out throughout the chapters I reviewed.” -Colin Gramatzky, "New Mexico State University"

“ I believe the format is adequate - and almost necessary - for students of today who have not known any other type of communication than a converged one.” -Steven Chappell, "Truman State University"

“ I haven't seen another text that combines mass media, media literacy, and new media as effectively as this text does.” -Steven Keeler, "Cayuga College"

“ I would likely adopt. I think this book is quite an improvement overother approaches I've seen. I can't wait to read the finished product.” -Mark Braun, "Gustavus Adolphus College"

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Book Information

Copyright year 2004
ISBN-13 9780205308033
ISBN-10 0205308031
Class Copyright
Publisher Pearson/Allyn and Bacon
Subject LANGUAGE ARTS & DISCIPLINES;SOCIAL SCIENCE
File Size 0 MB
Number of Pages 580
Length of Recording 32
Shelf No. HN828