The successful marketing plan a disciplined and comprehensive approach

Name: The successful marketing plan a disciplined and comprehensive approach
Author: Hiebing Roman G.
ISBN: 9780071395212

by Hiebing Roman G.

Synopsis

This new edition ofThe Successful Marketing Plandetails an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

Available format(s):

Classic Audio

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Book Information

Copyright year	2003
ISBN-13	9780071395212
ISBN-10	0071395210
Class	Copyright
Publisher	McGraw-Hill
Subject	BUSINESS & ECONOMICS
File Size	0 MB
Number of Pages	567
Length of Recording	31
Shelf No.	HK844