Sports & entertainment marketing

Synopsis

The newGlencoe Marketing Series: Sports and Entertainment Marketingexamines the marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, theGlencoe Marketing Seriesbooks have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in theGlencoe Marketing Seriesalso function as supplemental texts for Marketing I courses that may useGlencoe'sMarketing Essentials.