Marketing your product

Synopsis

This marketing book is for the real world, not just the classroom. An informative planning guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environmentThe book includes worksheets that will help readers to identify goals, target new products, improve customer service, and plan for future success. Marketing Your Product was designed as a practical step-by-step guide for the small business person, from retail shop owners to small manufacturers, entrepreneurs and budding inventors - anyone currently running a product-based business or just thinking of it.- How do you develop a product to suit the market?- Which media should you use to market your product?- Why do people choose one product over another?- How do you price to sell?