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Strategic management concepts and cases /

by David Fred R.

Synopsis

For undergraduate and postgraduate courses in Strategic Management, this updated title presents current issues and topics and covers both the skills and theories requires to sustain a competitive advantage. A selection of brand new cases includes exciting companies, such as Krispy Kreme Doughnuts, and there is a companion website.

Available format(s):

Classic Audio

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Book Information

Copyright year 2005
ISBN-13 9780131503496
ISBN-10 0131503499
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 432
Length of Recording 13
Shelf No. HB359