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Advertising principles & practice /

by Wells William

Synopsis

Suitable for introductory courses in advertising, this text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula.

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Book Information

Copyright year 2003
ISBN-13 9780130477224
ISBN-10 0130477222
Class Copyright
Publisher Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 599
Shelf No. GS717