Image for Marketing research essentials

Marketing research essentials

by McDaniel Carl D.

Synopsis

Use of the Internet in conducting marketing research is highlighted throughout this book. Boxed features presented in almost every chapter called "Going On-line" provide valuable insight on the applications of the Internet in conducting marketing research. Additional Materials include multivariates, the certification of marketing researchers, the proactive role of the CMOR, the latest scanner-based software, and the future of marketing research.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2001
ISBN-13 9780324023176
ISBN-10 0324023170
Class Copyright
Publisher South - Western College Pub. a division of International Thomson Publishing Inc
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 517
Shelf No. GG936