Entrepreneurship

Synopsis

Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions. With a solid emphasis on research and the most current environmental conditions in small businesses, and the authors' backgrounds in strategy, this text provides a solid foundation in entrepreneurship and small business.