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Mass Media Research

An Introduction

by Roger D. Wimmer; Joseph R. Dominick

Synopsis

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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Book Information

Copyright year 2011
ISBN-13 9781439082744
ISBN-10 143908274X
Class Copyright
Publisher Wadsworth
Subject SOCIAL SCIENCE
File Size 0 MB
Number of Pages 480
Length of Recording 32
Shelf No. JZ941