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Business Research Methods (with Qualtrics Card)

by William G. Zikmund; Barry J. Babin; Mitch Griffin; Jon C. Carr

Synopsis

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Book Information

Copyright year 2010
ISBN-13 9781439080672
ISBN-10 1439080674
Class Copyright
Publisher Cengage South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 696
Length of Recording 63
Shelf No. JY279