Strategic management cases

Synopsis

KEY BENFIT:David’sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

For management professionals, small business owners and others involved in business.