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Advertising

by Sandra Moriarty; Nancy Mitchell; William D. Wells

Synopsis

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

Available format(s):

Classic Audio

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Book Information

Copyright year 2009
ISBN-13 9780132224154
ISBN-10 0132224151
Class Copyright
Publisher Prentice Hall Higher Education
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 688
Length of Recording 52
Shelf No. JT101