Writing for the Mass Media

Synopsis

Now in its Seventh Edition,Writing for the Mass Mediaremains one of the clearest and most effective introductions to media writing on the market.Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach ofWriting for the Mass Mediamakes it an excellent book for the introductory level writer.