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Marketing

by Charles W. Lamb; Joseph F. Hair; Carl McDaniel

Synopsis

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.

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Classic Audio

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Book Information

Copyright year 2010
ISBN-13 9780324591095
ISBN-10 0324591098
Class Copyright
Publisher Cengage South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 736
Length of Recording 62
Shelf No. JK987