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MKTG 2

by Lamb Charles W.

Synopsis

MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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Book Information

Copyright year 2009
ISBN-13 9780324659801
ISBN-10 0324659806
Class Copyright
Publisher South-Western Cengage Learning
Subject Business & Economics
File Size 0 MB
Number of Pages 330
Shelf No. JK652