Image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by Peter J. Paul.

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2008
ISBN-13 9780073529851
ISBN-10 0073529850
Class Copyright
Publisher McGraw-Hill/Irwin
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 557
Length of Recording 36
Shelf No. JB873