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Essentials of marketing research

by Zikmund William G.

Synopsis

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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Book Information

Copyright year 2007
ISBN-13 9780324320879
ISBN-10 0324320876
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 427
Length of Recording 37
Shelf No. HV045