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Marketing across cultures

by Usunier Jean-Claude.

Synopsis

Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

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Book Information

Copyright year 2005
ISBN-13 9780273685296
ISBN-10 0273685295
Class Copyright
Publisher Financial Times/Prentice Hall
Subject BUSINESS & ECONOMICS;LANGUAGE ARTS & DISCIPLINES
File Size 0 MB
Number of Pages 569
Length of Recording 54
Shelf No. HN909