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Marketing an introduction

by Armstrong Gary (Gary M.)

Synopsis

How do we get you moving?     By placing you–the customer–in the driver’s seat.   Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.     Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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Book Information

Copyright year 2007
ISBN-13 9780131865914
ISBN-10 0131865919
Class Copyright
Publisher Pearson Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 628
Length of Recording 54
Shelf No. HN885