Image for Services marketing concepts strategies & cases

Services marketing concepts strategies & cases

by Hoffman K. Douglas.

Synopsis

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2006
ISBN-13 9780324319965
ISBN-10 0324319967
Class Copyright
Publisher Thomson/South-Western
Subject
File Size 0 MB
Number of Pages 594
Length of Recording 37
Shelf No. HN188