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Business research methods

by Zikmund William G.

Synopsis

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Book Information

Copyright year 2003
ISBN-13 9780030350849
ISBN-10 0030350840
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 759
Length of Recording 47
Shelf No. HM608