The source of success five enduring principles at the heart of real leadership

Synopsis

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee-a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:

• Creative capacity and the brand integrity that grows from it are an organization's most important assets.
• Enlightened leaders inspire creativity through understanding, cooperation, and respect.
• Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
• Alignment is the critical concept for the twenty-first-century organization.
• Great companies don't happen without leaders who have transformed themselves.