Business essentials

Synopsis

Thisbest-selling bookcontinues to present abrief "no-nonsense "approach to the fundamentals of business that spans the range of all functional areas-- management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.