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Global marketing

by Keegan Warren J.

Synopsis

WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of Global Marketing with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the 4Ps to global marketing, and is authoritative in content yet relaxed and assured in style and tone.

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Book Information

Copyright year 2005
ISBN-13 9780131469198
ISBN-10 0131469193
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 625
Length of Recording 52
Shelf No. HF844