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Consumer behavior and marketing strategy J. Paul Peter Jerry C. Olson.

McGraw-Hill/Irwin series in marketing

by Peter J. Paul.

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Book Information

Copyright year 2005
ISBN-13 9780072864878
ISBN-10 0072864877
Class Copyright
Publisher McGraw-Hill
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 582
Length of Recording 38
Shelf No. HF733