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Marketing research methodological foundations

by Churchill Gilbert A.

Synopsis

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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Book Information

Copyright year 2005
ISBN-13 9780324201604
ISBN-10 0324201605
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 703
Length of Recording 45
Shelf No. HC411