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Strategic marketing problems cases and comments

by Kerin Roger A.

Synopsis

READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Latin America Nintendo's launch of Game Boy Color Gateway Inc.'s controversial multi-channel strategy

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Book Information

Copyright year 2004
ISBN-13 9780131421844
ISBN-10 0131421840
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 687
Shelf No. GY188