Everyone is a customer a proven method for measuring the value of every relationship in the era of collaborative business

Synopsis

In today's networked economy, businesses realize they can't go it alone. The most successful companies understand that everyone they do business with is a customer - their vendors, employees, everyone who brings value to the company - and that allocating appropriate resources to those relationships will improve overall performance. Everyone is a Customer outlines methods every company can use to develop and measure "win-win" collaborative relationships versus "win-lose" transaction- based relationships. Readers will learn how to: Redefine every business relationship as a `customer' relationship; Value, measure and manage every business relationship; and Create new value and improve company performance.