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Marketing engineering computer-assisted marketing analysis and planning /

by Lilien Gary L.

Synopsis

Contemporary marketing professionals are surrounded by information technology, which they need to exploit to succeed in their markets. This text aims to facilitate the transition to future methods of working.

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Book Information

Copyright year 2003
ISBN-13 9780130355492
ISBN-10 0130355496
Class Copyright
Publisher Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 521
Shelf No. GR302