Retail management : a strategic approach

Synopsis

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition *Each chapter includes an important practical application of the Web, from Barnes and Nobles return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions. *Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls. *Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies. *A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more. come and visit us at: * www.prenhall.com/bermanevans