The New York Times guide to marketing

Synopsis

Stay on top of current and breaking news through The New York Times Guide-collections of the best business related articles from The New York Times. The New York Times Guides are more than just printed collection of articles. By purchasing this guide, you also gain password access to an online collection of the most current and relevant The New York Times articles that are continually posted as news breaks. Also included are articles from CyberTimes, the online technology section of The New York Times on the Web. The pedagogy of these guides allows them to be easily integrated into any course.