The real world entrepreneur field guide : growing your own business

Synopsis

The Real World Entrepreneur is a single, all-inclusive program for starting, managing and running a profitable business. Written for the Internet age - The Real World Entrepreneur Field Guide gives instant access to detailed information on a myriad of topics from starting a business, business planning, marketing, financial management, to operations. Knowing that most entrepreneurs learn by doing, answers to all of the pressing issues on small business start-up and growth are addressed in an informative, action-oriented format. The writing is in true "Upstart style" - lively, engaging and full of real-world examples and exercise. The book has 26 stand-alone chapters, allowing the reader to approach them in whatever order they choose. Excellent for self- or group-study, this book makes learning about the real world of entrepreneurship a whole lot easier!