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The Media of Mass Communication

MyCommunicationLab Series

by John Vivian

Synopsis

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Available format(s):

Classic Audio

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Book Information

Copyright year 2011
ISBN-13 9780205693054
ISBN-10 0205693059
Class Copyright
Publisher Allyn & Bacon / Pearson Education
Subject SOCIAL SCIENCE
File Size 0 MB
Number of Pages 504
Length of Recording 35
Shelf No. KD219