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Broadcast/Cable Copywriting

by Peter B. Orlik

Synopsis

Broadcast/Cable Copywritingis the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

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Classic Audio

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Book Information

Copyright year 2008
ISBN-13 9780205393244
ISBN-10 0205393241
Class Copyright
Publisher Allyn & Bacon Incorporated
Subject SOCIAL SCIENCE
File Size 0 MB
Number of Pages 528
Length of Recording 26
Shelf No. JP653