Image for The Copywriter's Handbook

The Copywriter's Handbook

A Step-by-Step Guide to Writing Copy That Sells

by Robert W. Bly

Synopsis

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2005
ISBN-13 9780805078046
ISBN-10 0805078045
Class Copyright
Publisher Henry Holt & Company
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 432
Length of Recording 13
Shelf No. JN380