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Global Strategy

by Mike W. Peng

Synopsis

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

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Book Information

Copyright year 2009
ISBN-13 9780324590999
ISBN-10 0324590997
Class Copyright
Publisher Cengage South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 560
Length of Recording 40
Shelf No. JM026