Public relations writing form and style

Synopsis

"This well-written "hands-on" text guides you through the steps of good PR writing, including style and techniques, with writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Plus, this comprehensive guide also covers writing for mass media and more complex PR writing functions, such as media kits, media pitches, print and online newsletters, brochures, print and online magazines, and annual reports."--BOOK JACKET.