Borderless business managing the far-flung enterprise

Synopsis

From extending successful brands into exotic new markets to tapping talent in "virtual" teams and building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Globalization has its detractors, but for business leaders, the issue is not the merits of globalization, but how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business--from marketing to human resource management, from supply chains to accounting and finance--and demonstrate how they play out in a global context, with particular attention to such topics as the international legal environment, ethics, and managing country risk. Each chapter describes the new skills and competencies managers must master to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers, and an indispensable text for students of international business.