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Media/impact an introduction to mass media

by Biagi Shirley.

Synopsis

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media'its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

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Book Information

Copyright year 2007
ISBN-13 9780495050261
ISBN-10 0495050261
Class Copyright
Publisher Thomson/Wadsworth
Subject SOCIAL SCIENCE
File Size 0 MB
Number of Pages 432
Length of Recording 31
Shelf No. HR839