Image for International business

International business

by Czinkota Michael R.

Synopsis

Offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2005
ISBN-13 9780324259919
ISBN-10 0324259913
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS;POLITICAL SCIENCE
File Size 0 MB
Number of Pages 782
Shelf No. GZ196